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How to Select a B2B Customer Lifecycle Management Solution

Totango

Look for a solution that includes a customer data platform that makes it easy to collect, analyze, and share key metrics, such as license and product utilization, between teams and team members to improve efficiency as well as efficacy. Beware of vanity metrics that don’t tell the full story.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

This is true both in terms of Customer Experience – e.g., are there strategic goals around CSat or NPS ? -, and in terms of broader business objective – e.g., increasing market share, reducing churn, cutting costs, etc. NPS relies on asking customers to rate their likelihood of recommending a business or product on a 0-10 scale.

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New Trends in Customer Success You Need to Know About

Totango

Automate Customer Success with Out-of-the-box Templates. One of the most exciting new trends in customer success is the emergence of out-of-the-box solutions that allow you to automate the implementation of optimized customer journey maps. Reduce Customer Churn by Detecting Risk.

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success. Set success goals for each stage of your customer journey map. Segment your customer database for personalized communications.

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6 Essentials when Selecting Customer Success Tools

Totango

Look for a solution that supports the scale you’ll need to support your customers and grow your business. Data Availability from All Points on Your Customers’ Journey. Data relevant to customer success can come in from all points on your customer journey map , from onboarding and adoption to escalation and renewal.