InteractionMetrics

JUNE 21, 2023

In the context of sensitive employee feedback like DEI surveys and engagement surveys, most researchers consider the option for anonymity to be essential. But in our recent CXPA workshop roundtable on NPS for B2B companies, Bain’s Rob Markey disputed that premise. So, should customer surveys be anonymous?

Customer Survey 52

Customer Survey B2B NPS Legal 52

ClearAction

JANUARY 20, 2020

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience is customers’ realities compared to their expectations.

CXM 120

CXM Customer Experience Non-Profits Close the Loop 120

ClearAction

JANUARY 20, 2020

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience is customers’ realities compared to their expectations.

CXM 90

CXM Non-Profits Close the Loop CX 90

Qualtrics

FEBRUARY 26, 2019

We also conduct an annual customer survey across that entire Worldwide Network, supported by both the partners and a few corporate teams. I will say though, on the voice of the customer and the customer research side, there’s not a business unit in Dun & Bradstreet that we don’t work with. I love that.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37