article thumbnail

Should Customer Surveys be Anonymous?

InteractionMetrics

Market researchers generally provide the option for customer anonymity so that respondents who might otherwise feel embarrassed or fear reprisal can answer honestly. Back to Rob Markey: Building the Customer Relationship Our conversation was fascinating, but Rob’s argument against customer anonymity was a highlight.

article thumbnail

2020 Customer Experience: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience is customers’ realities compared to their expectations.

CXM 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2020s Customer Value: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience is customers’ realities compared to their expectations.

CXM 90
article thumbnail

Learn how analytics is the key to a differentiated customer experience program with Dun & Bradstreet

Qualtrics

We also conduct an annual customer survey across that entire Worldwide Network, supported by both the partners and a few corporate teams. I will say though, on the voice of the customer and the customer research side, there’s not a business unit in Dun & Bradstreet that we don’t work with. I love that.