Lumoa
FEBRUARY 7, 2023
With all relationships, taking the time to listen is crucial to its success. Nowhere is this more true than with customer relationships. Without listening to the voice of your customer, you’ll be like a ship without a rudder or a compass…lost and drifting without direction. But listening isn’t always that easy.
Callminer
FEBRUARY 27, 2019
Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. Essentially, the process of finding the voice of the customer can be done a number of ways, using many different methods. Conduct in-depth customer interviews. Aim to be anticipatory.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Lumoa
FEBRUARY 16, 2023
A voice of the customer (VoC) is the process of gathering customer feedback to discover what they need, want, and expect from you. The goal is to better understand your customers, earn their trust, and improve customer experience. Without customers, there is no business.
ClearAction
JUNE 18, 2016
Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Related articles: B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views.
SugarCRM
DECEMBER 2, 2021
When you integrate marketing with sales systems, marketers can extend the segmentation based on many more data points from the customer relationship. Marketing is not just about gaining new customers; it is also about expanding the relationship with existing customers and providing helpful information to your customer base.
Beyond Philosophy
JULY 21, 2022
We’re implementing a Voice of the Customer (VOC) program on a customer platform in a large business-to-business (B2B) organization. In other words, you need to encourage customers to respond. I saw an opportunity for companies to build customer relationships.
Zendesk
OCTOBER 20, 2023
Businesses of any size, type, or industry can use a customer service plan to improve their customer experience. Startups use customer service plans to establish a foundation for building customer relationships and loyalty from day one.
Expert insights. Personalized for you.
169 
Let's personalize your content