ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Let’s look at a sports analogy for enlightenment. So, what does it mean?

VOC 62

VOC B2B Close the Loop Non-Profits 62

Fonolo

MARCH 17, 2020

Hyundai: You’ve probably heard of it; the name again on the tip of everyone’s tongues thanks to a memorable, highly-lauded SuperBowl Hyundai Sonata 2020 commercial featuring John Krasinski, Rachel Dratch, and Chris Evans sporting some iconic Boston accents — “Smaht Pahk” — an ad which has so far attracted around 55.2 million views on YouTube.

Sports 67

Sports Customer Service Voice of the Customer Technology 67

ClearAction

JANUARY 6, 2021

10) Start seeing your customer experience index as a lagging indicator. Voice-of-the-customer is by default a lagging indicator, even when it’s real-time, because it already happened. You’re learning about customer perceptions after they’re formed. It makes no sense that these efforts are silos.

Customer Experience 77

Customer Experience Net Promoter Score VOC Key Driver Analysis 77

ClearAction

OCTOBER 1, 2018

This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study. customers, channel partners, alliances). Deploying the whole CXM system at a basic level within a year is similar to what you’d do in establishing a new sports team.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

Intercom, Inc.

MARCH 29, 2022

It helps you create powerful in-context experiences that maximize customer acquisition, engagement, retention, and the lifetime value of your customers, building strong customer relationships at every touch point. And so the winners will be those businesses that focus on truly, genuinely building personal relationships.

Start-ups 118

Start-ups Innovation Sales NPS 118