article thumbnail

Fix Common Survey Errors with a Smart Process

InteractionMetrics

Is your customer satisfaction survey good? Customer satisfaction surveys are a multi-billion dollar industry. Unfortunately, most customer feedback is riddled with errors. From sampling issues to poorly worded questions, the state of customer feedback is weak. Really good?

article thumbnail

From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Nix double-barreled questions. These questions ask about two separate issues in one question. For example, “Was your waiter prompt and polite?” ” asks about two behaviors in one sentence.

article thumbnail

Design Surveys for Success

SurveySensum

This immediately brings a positive stimulus to the question. Avoid Double-barrel questions. Such questions have 2 distinct parts included in the same question and create confusion in the respondent’s mind as to how to answer such questions. Spell/Grammar check on survey questions/responses.