CX CXM VOC Voice of the Customer 
Lumoa
MAY 5, 2022
Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.
Experience Investigators
AUGUST 9, 2022
That’s why CX leaders must do everything they can to be proactive about their customer experience strategy. Reactivity ruins customer experience. Three Reactive Realities for CX Programs — and Proactive Paths to Pursue. Customer experience goals are loose and ill-defined. .” And if not?
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ClearAction
AUGUST 16, 2016
There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM.
ClearAction
OCTOBER 4, 2015
And the findings were significant: when the answer was "c", the company tended to have stronger business results attributed to customer experience management (CXM), as well as more holistic CXM practices. The money comes from customers. When customers leave, investors leave, not the other way around.
ClearAction
MARCH 23, 2015
Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Just what is it, anyway?
ClearAction
NOVEMBER 3, 2015
It refers to the importance of customers' inputs as a guiding light for the inner workings of an enterprise. In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. how the customer is doing. how to support customers’ goals.
ClearAction
DECEMBER 31, 2015
. “What’s missing is the middle: what is the supplier company doing with the customers’ precious investments in voice-of-the-customer to make things so nice that customers want to be engaged? ” B2B Customer Experience: Do This, Not That. ” Strategic Action on B2B Voice of the Customer.
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