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Social insights from the Olympics: inspirational tradition and modern innovation

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Today, Japan will play host to over 11,326 athletes from 206 National Olympic Committees involved at the Games. Even without spectators in the indoor stadiums, the buzz on digital channels is exponentially increasing, as millions of superfans like me cheer on their nation’s athletes on their favorite social media platforms.

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Tokyo 2020: Your Olympic guide to social gold

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And, maybe, their achievement is so spectacular, it becomes a viral moment of “social gold” as well. The Olympic buzz is everywhere on social media and other digital channels across the globe as international viewers Tweet, like, hashtag, and emoji their reactions to their favorite athletes and events.

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