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B2B Customer Experience Governance

ClearAction

R&D managers may be collaborating with customers to co-design and co-innovate solutions. Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities. Silo Focus for B2B CXM Governance 2.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. The proliferation of digital channels combined with the right technology lets you explore data and insights about competitors in ways you couldn’t before.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Mike is the Founder and Managing Partner at Storyminers and helps mid-market companies to achieve higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. Jo Boswell – Customer Experience Innovator, Board Advisor, Executive Coach, CX Influencer.

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Customer Experience for the Future — Key #5: Momentum Drives Company Growth

ClearAction

You can invest in inorganic growth : programs and technologies that entice renewals and evangelism. The ClearAction study of customer experience management practices discovered stronger business results among companies that coordinated CXM through a regular cadence of communications, meetings, and/or reporting structure.