ClearAction
JULY 23, 2023
Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities. Silo Focus for B2B CXM Governance 2. Accounts receivable managers are communicating with customers to arrange and collect payments for products and services provided.
Sprinklr
OCTOBER 7, 2021
Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. The proliferation of digital channels combined with the right technology lets you explore data and insights about competitors in ways you couldn’t before.
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ClearAction
OCTOBER 1, 2018
That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.
ClearAction
MAY 31, 2015
Turning to technology or organization structure to solve all these ills is often a step in the right direction. For manufacturers, customer experience is more than the product and the selling and servicing processes. CXM champions in each business unit and functional area also play an integral role in breaking down silos.
ClearAction
OCTOBER 4, 2015
And the findings were significant: when the answer was "c", the company tended to have stronger business results attributed to customer experience management (CXM), as well as more holistic CXM practices. That makes a lot of sense when you stop to think about it. Why do companies succeed? Follow the money. Pure and simple.
ClearAction
MAY 24, 2016
What is it like to be a customer when both you and your suppliers are manufacturers? A major equipment manufacturer once found themselves in more than a tight squeeze when a supplier of a critical, unique part had a fire in their factory. Understanding Business-to-Business Customers’ Purchase Decisions. More than meets the eye.
ClearAction
DECEMBER 15, 2015
You can invest in inorganic growth : programs and technologies that entice renewals and evangelism. The ClearAction study of customer experience management practices discovered stronger business results among companies that coordinated CXM through a regular cadence of communications, meetings, and/or reporting structure.
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