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How to Make Customer Experience Strategy Integral to Corporate Strategy

ClearAction

And the findings were significant: when the answer was "c", the company tended to have stronger business results attributed to customer experience management (CXM), as well as more holistic CXM practices. That makes a lot of sense when you stop to think about it. Why do companies succeed? Follow the money. Pure and simple.

CXM 118
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B2B Customer Experience Governance

ClearAction

Your CRM (customer relationship management) system is typically used by all of these parties. Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities. Silo Focus for B2B CXM Governance 2.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Mike is the Founder and Managing Partner at Storyminers and helps mid-market companies to achieve higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. LinkedIn : [link]. Website : [link]. LinkedIn : [link] /. Website : [link].

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Customer Experience for the Future — Key #5: Momentum Drives Company Growth

ClearAction

You can invest in inorganic growth : programs and technologies that entice renewals and evangelism. Amazingly, voice-of-the-customer managers, CRM managers, loyalty managers, customer reference managers, user experience designers, and so forth rarely have regular communication among one another. Growth requires fuel.