B2B Customer Experience Governance
ClearAction
JULY 23, 2023
R&D managers may be collaborating with customers to co-design and co-innovate solutions. Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities. Silo Focus for B2B CXM Governance 2.
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