Sprinklr

SEPTEMBER 24, 2021

Whether it’s TV in the 1940s, the Internet 50 years later, or social media today, too many marketers take too long to embrace new channels (to their detriment, I might add). In today’s episode, we explore the history of advertising and mass marketing, The evolution of modern channels, and how looking back can help us to look forward.

CXM 79

CXM Social Media 79

Sprinklr

OCTOBER 12, 2021

In early 2021, Apple announced new data privacy and tracking changes within the iOS 14 release, making it clear that an advertiser’s wider marketing ecosystem is more important than ever. Tracking and attribution changes created immediate changes to advertisers’ day-to-day activities, directly influencing KPIs and campaign metrics.

CXM 72

CXM Social Media Social Listening Retail 72

Sprinklr

OCTOBER 12, 2021

In early 2021, Apple announced new data privacy and tracking changes within the iOS 14 release, making it clear that an advertiser’s wider marketing ecosystem is more important than ever. Tracking and attribution changes created immediate changes to advertisers’ day-to-day activities, directly influencing KPIs and campaign metrics.

CXM 65

CXM Social Media Social Listening Retail 65

Sprinklr

AUGUST 24, 2021

There is an interesting story about an interview question at a bank where candidates were asked, “What do you think of social selling?” It was a trick question, intended to weed out the inexperienced social explorers from those that had hands-on enterprise social media experience. So, what is social selling?

Social Media 111

Social Media Social Listening CXM Compliance 111

Sprinklr

SEPTEMBER 16, 2021

How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. Brand monitoring marries social monitoring with social listening to gather deeper insights on your brand mentions.

Social Listening 87

Social Listening Social Media CXM AI 87

Lumoa

FEBRUARY 9, 2023

Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding, and closing the loop with the customer. In comparison to traditional marketing or advertising, CGC is an authentic and important part of a robust content strategy.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

Zendesk

APRIL 9, 2021

One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.

CX 98

CX CXM Omnichannel Touchpoint 98