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Business intelligence vs. predictive analytics: Turn key differences into advantages

1 to 1

Think fast: What is the difference between business intelligence and predictive analytics and why does it matter? While many companies use these tools to better utilize the big data at their disposal, a quick Google search shows that these are still common questions. What is predictive analytics? and much more.

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Mastering Sales ROI in Manufacturing: Navigating Through a Sea of Data with Strategic Analytics and Reporting

SugarCRM

Welcome back to our series’ fourth and last part: Mastering Sales ROI in Manufacturing: A SugarCRM Guide. This last part will discuss how you can strategically navigate analytics and reporting by monitoring and tracking with the right analytics tools and reporting structures.

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Workforce Optimization Ushers in the Real-Time Contact Center

DMG Consulting

It’s hard to overstate how much the contact center technology sector has progressed in the past 15 years. We have progressed from interactive voice response (IVR) systems to intelligent virtual assistants (IVAs), from process optimization to process automation, and from technology as an enabler to technology as a partner.

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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

Marketing technology moves fast. Marketing automation and predictive analytics are among those game-changers. The best part about automation, however, is that it has opened the door to predictive analytics in marketing. A Closer Look at Predictive Marketing. Let’s take a look at why that is.

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State of Business-to-Business Customer Experience Management

ClearAction

After all, B2B account teams are usually quite involved with clients throughout a long sales cycle, interacting with various influencers of the buying decision and almost "living" the customer journey alongside their clients. High-Touch in B2B Customer Experience. First published on InsideCXM.com.