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Data-Driven Decision Making: The Differentiator

Helpt

The term "big data" refers to datasets that contain more variety, arrive in increasing volumes and with greater velocity ( the three V’s of Big Data ). This data comes from various sources, including social media, transaction records, and IoT devices, offering a goldmine of insights for those who can harness it.

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Workforce Optimization Ushers in the Real-Time Contact Center

DMG Consulting

It’s hard to overstate how much the contact center technology sector has progressed in the past 15 years. We have progressed from interactive voice response (IVR) systems to intelligent virtual assistants (IVAs), from process optimization to process automation, and from technology as an enabler to technology as a partner.

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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

Marketing technology moves fast. Marketing automation and predictive analytics are among those game-changers. The best part about automation, however, is that it has opened the door to predictive analytics in marketing. A Closer Look at Predictive Marketing. Let’s take a look at why that is.

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State of Business-to-Business Customer Experience Management

ClearAction

In today's array of CXM webinars, articles, and conference speeches, hot topics include predictive analytics, journey mapping, touch-points, user experience, communities, digital and content marketing, self-service and social media. And how well do they compensate for what's missing in seeing the full picture?