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Data-Driven Decision Making: The Differentiator

Helpt

The term "big data" refers to datasets that contain more variety, arrive in increasing volumes and with greater velocity ( the three V’s of Big Data ). This data comes from various sources, including social media, transaction records, and IoT devices, offering a goldmine of insights for those who can harness it.

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Workforce Optimization Ushers in the Real-Time Contact Center

DMG Consulting

Social media depends heavily on real-time responses; omnichannel service requires companies to respond to a variety of media, such as chat, SMS, and video, in real time; and globalization has opened the door to worldwide resources and requires immediate responses for customers worldwide. of capturing feedback from customers.

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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

Marketing automation and predictive analytics are among those game-changers. The best part about automation, however, is that it has opened the door to predictive analytics in marketing. And by leveraging these insights, these organizations are able to make data-driven decisions that inform their marketing strategies.

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State of Business-to-Business Customer Experience Management

ClearAction

In today's array of CXM webinars, articles, and conference speeches, hot topics include predictive analytics, journey mapping, touch-points, user experience, communities, digital and content marketing, self-service and social media.