ECXO
JUNE 11, 2023
CX design is no longer just about aesthetics. It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. A maturity driven by hyper personalisation, empathetic human relationships and intuitive digital experiences – all accelerated by the pandemic.
Customer Think
JUNE 11, 2023
If you haven’t already heard, AI is the key to winning customer loyalty today! At least that’s my opinion; let me know what you think in the comments. As the digital revolution transforms our business landscape, customers are demanding ever more from their interactions with companies.
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ECXO
JUNE 11, 2023
Customer Experience = Seeing + Being + Doing Customer Centricity is the umbrella for concepts like Customer Experience, Customer Intimacy, Customer Advocacy, Customer Loyalty, etc. With their 1998 Harvard Business Review article “Welcome to the Experience Economy” (and 1999 book), Joe Pine II and James Gilmore introduced the term Customer Experience as the next competitive battleground.
Customer Think
JUNE 11, 2023
We all think we can just intuitively create great customer experiences when designing website and app journeys. But even the biggest Pros say that 80% of what they launch does not work out the way they thought. Customers behave differently from what they imagined.
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
Doing CX Right
JUNE 11, 2023
Dennis Geelan, author and entrepreneur, and Stacy Sherman Discuss The "Zero-In" Approach and Practical Strategies to Take Your Customer-Centric Brand To The Next Level. The post The Zero-In Formula: Building A Customer-Centric Brand That People Crave appeared first on Doing CX Right.
Customer Think
JUNE 11, 2023
Two articles over this past Memorial Day Weekend emphasized how it’s essential to improve customer experience (CX) and employee experience (EX) by walking in your employees’ or employees’ shoes.
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