The 5 ways that Amazon is building a fantastic customer experience
Steven Van Belleghem
JUNE 6, 2021
Build a strong vision & stick to it. In every Annual Report, Jeff Bezos wants a copy of his 1997 Letter to Shareholders attached. That’s the one in which he clarifies the Day 1 mentality that lies at source of Amazon’s success. It’s supposed to be both a culture as well as an operating model that puts customer obsession, a long term focus and permanent innovation at the centre of everything that the company does.
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