Fri.May 05, 2023

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CallMiner Product Innovation Series: May 2023

Callminer

Bruce McMahon, VP of Product Management, shares key updates from CallMiner's 2023.05 release, including the rebrand of CallMiner Alert to CallMiner RealTime. Read this blog for more.

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Get the Most Out of Your Small CX Team

MyCustomer Experience

4 Strategies to Get the Most Out of Your Small CX Team Forrester predicts that in the next year, one in five customer experience (CX).

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The A-Z of creating modern customer personas

CX Network

Jeannie Walters explains how CX leaders can use AI and sentiment analysis to develop more accurate personas and personalized journeys

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Top Revenue Growth Opportunities That Don’t Involve New Customer Acquisition

VOZIQ

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year. However, at the same time, there are several less-tapped growth opportunities that can boost the overall customer revenue by supporting your sales goals and reducing the cost of acquisition—and these opportunities do

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Will ChatGPT Destroy Martech?

Customer Experience Matrix

Like everyone else, I’ve been pondering what generative AI means for martech, marketing, and the world in general. My crystal ball is no clearer than yours but I’ll share my thoughts anyway. Let’s start by looking how past technology changes have played out. My template is the transition from steam to electric power in factories. This happened in stages: first, the new technology was used in exactly the same way as the old technology (in factories, this meant powering the shafts and belts that p

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Top Revenue Growth Opportunities That Don’t Involve New Customer Acquisition

VOZIQ

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year. However, at the same time, there are several less-tapped growth opportunities that can boost the overall customer revenue by supporting your sales goals and reducing the cost of acquisition—and these opportunities do