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ICYMI: Our Favorite Reads From 2018

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In this post, he outlines how we developed a sales process that puts customers first: “We were determined to avoid any sales experience that left customers with a bad taste in their mouth. Our sales process needed to be a value-add not only for our business, but also — and more importantly — for our customers.”.

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Growing Brands By Empowering Communities

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We believe customer service professionals are the experts. No one knows how to create value better than the person who spends all day hearing from your customers and about your product. Each customer support professional knows exactly what your community wants — and what they don’t want. Related: Stop Defending Customer Support.

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The 5 Biggest Mistakes in SMB Online Service

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Back in the old days, customer service meant talking face to face with people who came into your storefront. Real-life interactions were the original support conversations, and doing customer service this way is something people have done forever. Great customer service is about meeting and exceeding customer expectations.

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A Year of Experiments

Help Scout

We wanted our customers to know we were working on a new product — one that had the potential to change their business in a positive way. We also wanted potential customers to know we were developing a chat product. Lessons learned: The experiment is ongoing and we’re still learning, but it feels successful so far!