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Building Success: Sales and Customer Engagement Strategies for Manufacturers using CRM

SugarCRM

For enterprises across manufacturing, where sales cycles are complex and customer journeys are long, it is especially critical to develop clear sales and customer engagement strategies to thrive and build long-term success. How can CRMs help manufacturing companies develop cohesive and effective sales and customer engagement strategies?

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Four Manufacturing Trends Driving Sales

SugarCRM

The global manufacturing industry is changing rapidly. Driven by the phenomenal pace of technology and ever-increasing customer expectations, modern manufacturing businesses – from producers through to wholesalers and distributors – have had to adapt to a entirely new set of rules. Continued investment in IoT.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. The value of transparency Numerous industries benefit from insights into customer intent and preferences.