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Q&A Session: Mastering Scale with Digital Customer Journeys

Totango

KR: At Monster, we measure engagement rate by the number of people that actually click through the email. KR: We tend to leverage a lot of the data to meet people where they are in the journey and trickle in other content – whether it’s video articles, training, content marketing material, etc. How do you measure engagement rate?

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Expert Advise on the Impact of Color Coding the NPS Scale

SurveySensum

Sreekiran KR , Senior Manager of Customer Success Operations at Trellix, comments if only 0 is colored as red and 10 is colored as green, and the rest of the scores are colored in progressive colors then that could justify the 11-point scale else a 3-point scale is also sufficient to gather customer feedback.

NPS 97
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Big brands miss out on major sales by ignoring customers online

Logicalware

That’s not the way to build trust with a potential customer who’s waiting to spend 80,000 kr on beds,” says Alexander. It’s like putting a ‘closed’ sign outside your physical store to let customers know that you’re not there for them. Increasing conversion with proactive digital engagement.

Sales 52