Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?
Beyond Philosophy
MARCH 3, 2016
BtoB clients frequently ask: “Because of the importance of brand perception and word-of-mouth in BtoC products and services, I understand how customer advocacy can provide highly actionable insights there. But, what about customer advocacy in BtoB products and services? Does it exist?”.
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