Remove Actionable Insights Remove Hospitality Remove Manufacturing Remove Touchpoint
article thumbnail

Designing a differentiated B2B experience – a 22 step challenge

ECXO

You will need to analyse real-world customers to get to the actionable insight you need. You will need to analyse real-world customers to get to the actionable insight you need. How do customers experience your brand – across touchpoints? A persona is an archetype of your ideal customer.

B2B 129
article thumbnail

3 Reasons to Analyse Customer Feedback In Real Time

Lumoa

Not only does it elevate your response and accuracy rates (oh, and here are a few extra ideas to boost those response rates even more), but it also provides a clearer picture of what’s happening at various customer touchpoints and segments of the customer experience. Lengthy surveys? They won’t cut it here.