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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

AI technology has revolutionized the way organizations carry business worldwide. Most AI applications, however, revolve around facilitating sales and marketing operations. Companies that flirt with generative AI experience higher customer satisfaction, productivity, and overall growth rates.

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Unlocking Business Growth with a Robust CRM: Insights from the SugarCRM’s Connected Conference

SugarCRM

This is why robust CRM is mandatory, regardless of your niche or industry. Robust solutions offer many ways to build and tweak existing processes, letting your organization adapt the CRM to its needs, not vice versa. However, many CRMs today still operate on fractured systems and cannot unify said data.

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Learn how analytics is the key to a differentiated customer experience program with Dun & Bradstreet

Qualtrics

That’s the behavioral aspect of analytics. The predictive analytics tell you “who” to target, but the behavioral data tells you “when” to target them. About a year ago, we launched this directly into our CRM using Qualtrics as the core functionality for the survey data. How do you go from predictive to prescriptive?