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Predictive AI: How to Use AI To Power Your Sales Efforts

SugarCRM

Artificial Intelligence has slowly made its way into our daily lives, whether discussing self-driving cars, recommender tools, or complex predictive and personalized marketing and sales forecasting tools. However, a few questions still linger: How can you effectively use predictive AI within business operations?

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Customer intent is a treasure trove of actionable data hiding in plain sight

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Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.