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Intercom on Product: One for the roadmap

Intercom, Inc.

Once you start talking to customers and they start buying your product on the basis of what’s coming around the corner, you’re starting to lose a lot of agility. It’s tricky to successfully coordinate a customer-facing roadmap. That was V0, and I’ll talk through the iterations at that.

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Intercom on Product: One for the roadmap

Intercom, Inc.

Once you start talking to customers and they start buying your product on the basis of what’s coming around the corner, you’re starting to lose a lot of agility. It’s tricky to successfully coordinate a customer-facing roadmap. That was V0, and I’ll talk through the iterations at that.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

But it can be a real challenge knowing that’s what you’re doing from the outset. Prospective customers have to be educated. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Investors might not get it.

Education 112
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.

B2C 118
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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

He sat down with me for a chat that ranged from common mistakes growth marketers make with their data to the backstory behind some of Clearbit’s recent, and in some ways unconventional, book launches ( Data-Driven Sales and Data-Driven Marketing ). Matt Sornson: My career’s been pretty non-linear and unconventional.

B2B 182
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Intercom presents Engineer Chats

Intercom, Inc.

This week, besides Jamie and Brian, you’ll also hear from: Mike Stewart , former Senior Principal Engineer at Intercom. If you are a regular listener, you’ll know that we interview makers and doers from the worlds of product management, design, startups, and marketing. Intercom co-founder Ciaran Lee.