Business Growth Customer Acquisition Customer Retention Manufacturing 
Intercom, Inc.
AUGUST 27, 2020
But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. To navigate the current minefield of growth, businesses need to shift their focus.
Shep Hyken
MAY 30, 2022
(CustomerThink) Considering the cost of attracting new customers – one estimate is seven times more than keeping existing ones – many companies would do better to focus on retaining their engaged enrollees. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.
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