SugarCRM

MAY 11, 2023

The manufacturing sector is not only riding but embracing this new age wave of digital transformation. In this article, we will explore a few of the top ways companies are using CRM solutions to revolutionize the manufacturing sector. Top 8 Ways Manufacturers are Using CRM to Revolutionize Their Industry 1.

Manufacturing 26

Manufacturing CRM Construction Invoicing 26

Intercom, Inc.

AUGUST 27, 2020

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Take Caterpillar , the world’s largest construction equipment manufacturer, that has been selling tractors, engines, and other machinery for nearly 100 years. In other words, decidedly not Netflix.

Customer Relationship 211

Customer Relationship Sports Construction Manufacturing 211

Shep Hyken

OCTOBER 24, 2022

9 Reasons To Offer Your Customers A Subscription Service by Vincent Tricarico. Forbes) By instituting a subscription service, you can shift your focus away from customer acquisition and toward customer retention. Auto manufacturers have even been experimenting with people “subscribing” to their cars.

Customer Service 47

Customer Service Retail B2C Manufacturing 47

Intercom, Inc.

JULY 1, 2019

. “Most importantly, subscription businesses enable you to think about marketing as a function of delivering customer success” This shift moves us from brand promiscuity to brand loyalty. This idea that you now pick one razor blade manufacturer and you’re done. Customer retention is more important than conversion.

Customer Retention 223

Customer Retention Start-ups Manufacturing Customer Acquisition 223

ClearAction

MAY 29, 2016

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. Value creation occurs through Engineering, Manufacturing, and/or Operations.

Customer Experience 67

Customer Experience Social Media Customer Experience Management Voice of the Customer 67

Shep Hyken

MAY 30, 2022

(CustomerThink) Considering the cost of attracting new customers ­– one estimate is seven times more than keeping existing ones – many companies would do better to focus on retaining their engaged enrollees. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.

Customer Service 12

Customer Service Customer Retention Manufacturing Business Growth 12