Customer Acquisition Customer Loyalty Customer Retention Manufacturing 
Shep Hyken
OCTOBER 24, 2022
9 Reasons To Offer Your Customers A Subscription Service by Vincent Tricarico. Forbes) By instituting a subscription service, you can shift your focus away from customer acquisition and toward customer retention. Auto manufacturers have even been experimenting with people “subscribing” to their cars.
Shep Hyken
MAY 30, 2022
(CustomerThink) Considering the cost of attracting new customers – one estimate is seven times more than keeping existing ones – many companies would do better to focus on retaining their engaged enrollees. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.
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