Customer Think

JULY 14, 2023

Did you know that customer acquisition can be five times more expensive than customer retention, especially in the online grocery delivery business? Yes, that’s true, and it most certainly proves the importance of customer retention for the success of any business.

Customer Acquisition 52

Customer Acquisition Customer Retention Customer Loyalty 52

Intercom

AUGUST 23, 2022

Customer retention has never been more critical to business success than it is today. That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition.

Customer Retention 105

Customer Retention Customer Acquisition Touchpoint Education 105

Shep Hyken

JULY 26, 2021

times more likely to say they do not provide excellent customer service and twice as likely to say they do not deliver quality outcomes.”. How to Build Customer Loyalty with a Thank You Page by Thomas Griffin. What is Customer Retention? (+ 8 Customer Retention Strategies) by Madeleine Wilson.

Customer Service 92

Customer Service Customer Retention Contact Center AI 92

Zendesk

FEBRUARY 29, 2024

However, a pattern of consistent customer cancellations or downgrades indicates that there may be issues with your product or your customer experience. Understanding this metric can help you in key areas like: Customer retention : Revenue churn can help identify what your customers appreciate—and what they don’t.

Customer Retention 52

Customer Retention Customer Acquisition Artificial Intelligence CX 52

ClearAction

APRIL 13, 2023

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. Minding the gap is the ultimate purpose of a CCO.

Customer Acquisition 62

Customer Acquisition Customer Retention CX Customer Loyalty 62

CX Journey

MAY 9, 2018

Image courtesy of Quadient Where does your company put a greater focus, on acquiring new customers or on retaining existing customers? The old debate stands: should companies focus on customer acquisition over retention ? It seems there ought to be a balance, or a shift in balance, no?

Customer Acquisition 60

Customer Acquisition Sales Customer Retention Customer Loyalty 60

VOZIQ

MAY 8, 2023

The blog talks about common missteps, such as relying on old strategies and not focusing much on investing in identifying new customer segments. This article is a must-read for businesses trying to fortify their retention strategies and experiment with new CX programs.

E-commerce 40

E-commerce Customer Acquisition ML Machine Learning 40

VOZIQ

MAY 8, 2023

The blog talks about common missteps, such as relying on old strategies and not focusing much on investing in identifying new customer segments. This article is a must-read for businesses trying to fortify their retention strategies and experiment with new CX programs.

E-commerce 40

E-commerce Customer Acquisition ML Machine Learning 40

1 to 1

AUGUST 31, 2020

The importance of customer loyalty and retention can’t be overstated. Loyal customers are less price sensitive and more likely to make frequent purchases—in addition to being brand advocates. Research also shows that just increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.

Customer Loyalty 26

Customer Loyalty Net Promoter Score Contact Center Retail 26

Taylor Reach Group

MARCH 10, 2020

You can also obtain a CCXP (Certified Customer Experience Professional) certification, which recognizes professional credentials and expertise in this area. Companies are looking at customer insight, customer journey mapping, CSAT, customer acquisition, data analytics, culture and brand.

Customer Experience 123

Customer Experience Customer Journey Map Customer Retention NPS 123

Lightico

MARCH 18, 2022

Your product offerings still matter, but in an environment where customers can compare companies and read reviews with a quick internet search, a superior customer experience sets you apart from the competition. Customer loyalty matters. But in today’s digital environment, customers want control.

Customer Experience 59

Customer Experience Customer Acquisition Social Media Artificial Intelligence 59

TeamSupport

MAY 3, 2023

Here are a few ways ticket deflection benefits the customer: Builds customer satisfaction and loyalty. The ticket deflection process ensures that the customer gets an immediate answer to their question, encouraging higher satisfaction and customer loyalty. Improves customer retention and acquisition.

Customer Satisfaction 98

Customer Satisfaction Customer Acquisition Education Customer Retention 98

SurveySensum

OCTOBER 26, 2023

It helps identify areas where customers are highly satisfied and pinpoint those that may require attention. Customer Loyalty This metric is a crucial indicator of long-term success. It measures the likelihood of customers continuing to do business with you and recommending your products or services to others.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score Social Media Customer Loyalty 52

Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)?

Social Media 133

Social Media Customer Loyalty Retail Customer Acquisition 133

Zendesk

OCTOBER 13, 2022

Let your CX organization drive customer retention and loyalty. Don’t stop at customer acquisition—let CX drive retention and loyalty. Having worked so hard to build up their customer base, small businesses know firsthand the importance of customer retention and customer loyalty.

Retail 52

Retail Customer Retention CX Gaming 52

Shep Hyken

OCTOBER 24, 2022

9 Reasons To Offer Your Customers A Subscription Service by Vincent Tricarico. Forbes) By instituting a subscription service, you can shift your focus away from customer acquisition and toward customer retention. My Comment: If you’ve been following me, you may know I’m a huge fan of the subscription model.

Customer Service 47

Customer Service Retail B2C Manufacturing 47

SurveySensum

JULY 10, 2023

This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart. So, how can you build customer loyalty and retention?

Retail 52

Retail Customer Service E-commerce Social Media 52

SurveySensum

JULY 6, 2023

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant , Reliance Trends struggles with customer retention.

Customer Satisfaction 52

Customer Satisfaction Retail Social Media Net Promoter Score 52

SurveySensum

JULY 6, 2023

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant, Reliance Trends struggles with customer retention.

Customer Satisfaction 52

Customer Satisfaction Retail Social Media Net Promoter Score 52

Helpt

AUGUST 25, 2023

Customer Retention: Poor customer experiences due to tech issues can lead to lost sales and declining customer loyalty, creating a long-term revenue drain. Therefore, while on-shore technical support may seem like a bigger investment up front, the potential for customer retention makes it a wise business move.

Gambling 52

Gambling Customer Satisfaction Start-ups Customer Retention 52

Zendesk

APRIL 5, 2022

It’s now more important than ever for support teams to track customer retention metrics. You want to ensure you’re putting your best customer service foot forward so buyers continue doing business with you. We surveyed top SaaS support teams to identify the most important customer retention metrics to measure.

Customer Retention 98

Customer Retention Net Promoter Score NPS Retail 98

Beyond Philosophy

SEPTEMBER 6, 2016

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

Non-Profits 74

Non-Profits Customer Acquisition Social Media Sales 74

Zendesk

DECEMBER 1, 2021

What are the stages of the customer lifecycle management process? The customer lifecycle can be thought of as an arc that builds from a customer first learning about your company and products toward the final goal: customer loyalty. The customer lifecycle occurs over five stages : Awareness.

CRM 52

CRM Social Media Customer Acquisition Customer Loyalty 52

Totango

SEPTEMBER 24, 2019

Knowing these different stages can be powerful for monitoring, servicing, and motivating customers, but it all needs to come from a unified, consistent brand. There’s no need to indulge a divisive customer retention vs. new customer acquisition dynamic. Optimize Customer Acquisition and Retention.

Customer Acquisition 59

Customer Acquisition Customer Retention Sales Customer Loyalty 59

SurveySensum

JULY 10, 2023

This is how Starbucks prioritizes its customers and consistently delivers exceptional retail customer service – showing how by creating a positive customer experience you can foster trust, cultivate customer loyalty , and set your business apart. So, how can you build customer loyalty and retention?

Retail 40

Retail Customer Service E-commerce Social Media 40

SurveySensum

JULY 13, 2023

In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

Experience Investigators

JUNE 22, 2021

In one research study published by the International Journal of Applied Business and Economic Research , Gurpreet Singh, Inderpal Singh and Sandeep Vij identified four antecedents to customer loyalty. And yet business leaders are often asked to focus on the customers-yet-to-be. They were defined as: Satisfaction. Commitment.

Close the Loop 108

Close the Loop Customer Journey Map Education Invoicing 108

SurveySensum

NOVEMBER 23, 2023

When you invest in digital customer experience, you will get more business, either through word-of-mouth or through increasing the customer retention rate. As stellar customer experience is something consumers expect from businesses, investing in it will improve customer loyalty. Data confirms this as well.

Customer Experience 52

Customer Experience E-commerce CX AI 52

Intercom

FEBRUARY 15, 2023

“Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score E-commerce NPS 52

VOZIQ

DECEMBER 22, 2020

Understanding customer expectations and retaining will be critical. As a customer focus leader, we know re-evaluating your customer retention strategy will play a decisive role in 2021. Conversational Al: The Future of Customer Experience. Customer Acquisition Vs. Customer Retention: What Should You Focus on?

Customer Retention 64

Customer Retention Customer Acquisition Engineering Customer Loyalty 64

Totango

AUGUST 27, 2019

The easiest way to calculate CLV is to multiply the annual profit gained from a customer by the average length of time of customer retention. Knowing each customer’s customer lifetime value helps you know how much you should be spending on customer acquisition.

Education 61

Education Customer Acquisition Customer Retention Customer Loyalty 61

Totango

DECEMBER 1, 2020

Loyal customers are one of the most valuable assets a company can have. Not only does customer loyalty equal a higher lifetime value as compared to short-term clientele, but long-term customers boost brand image and are more likely to provide word-of-mouth advertising to their peers.

Net Promoter Score 65

Net Promoter Score Customer Acquisition Education Customer Loyalty 65

CX Journey

MARCH 3, 2015

With another, I asked: Have you ever wondered why customers say they buy your products based on price - and then, in the end, they also stop buying because of price? Why Customers Really Leave And finally, the last one pondered this: Is your customer acquisition (and retention) strategy based on discount pricing?

CX 67

CX Innovation Customer Acquisition Customer Retention 67

Shep Hyken

SEPTEMBER 27, 2021

Four Simple Ways To Reinforce Customer Loyalty by Logan Rush. Forbes) For many businesses, customer acquisition is the focus of their marketing campaigns. Yet, changes in the business landscape have Gartner reporting CMOs will move their focus to customer retention over acquisition this year.

Customer Service 17

Customer Service E-commerce Real Estate Social Media 17

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. It is easier and also cheaper to retain existing customers than onboard new ones.

Customer Acquisition 83

Customer Acquisition Customer Retention Machine Learning Social Media 83

1 to 1

DECEMBER 13, 2021

Consider adding Voice of Customer (VoC) , analytics , interviews, and polls to your arsenal of feedback tools. Further down the measurement food chain, it’s also important to measure deeper metrics like customer retention, brand loyalty, revenue growth—and from a workflow perspective, productivity, efficiency, and customer response times.

CX 26

CX Customer Journey Map Customer Retention VOC 26