Helpt

FEBRUARY 27, 2023

Here are the top 7 reasons how SMB manufacturing companies can boost revenue and focus on growth by investing in customer experience. According to a survey by American Express , 7 out of 10 US consumers say they are willing to spend more with companies that provide excellent customer service.

Manufacturing 52

Manufacturing Customer Loyalty Customer Satisfaction Customer Acquisition 52

Shep Hyken

OCTOBER 24, 2022

9 Reasons To Offer Your Customers A Subscription Service by Vincent Tricarico. Forbes) By instituting a subscription service, you can shift your focus away from customer acquisition and toward customer retention. Auto manufacturers have even been experimenting with people “subscribing” to their cars.

Customer Service 47

Customer Service Retail B2C Manufacturing 47

Return Customer

MAY 16, 2018

A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyalty programs in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. Signing up a new customer is not the end of a sales journey.

B2B 71

B2B Manufacturing Customer Acquisition Customer Loyalty 71

1 to 1

JULY 20, 2020

A key factor in the ‘new normal,’ these brands are have performed enough good acts to their customers that there is room for error as they reshape themselves post-COVID-19. Auto manufacturers (luxury): Lexus (78.6) Auto manufacturers (mass market): Subaru (76.6) Banks (direct): USAA (78.6) Credit card issuers: USAA (83.9)

CX 26

CX Manufacturing Retail Government 26

1 to 1

JUNE 10, 2022

Did we hit the manufacturer objectives? People are looking at manufacturer websites. We have the same products and the manufacturers tell us what the price is going to be. CS: What advice do you have for other companies on how to maintain customer loyalty? Did we hit our service objectives?

Manufacturing 26

Manufacturing Sentiment Analysis Touchpoint Start-ups 26

Shep Hyken

MAY 30, 2022

(CustomerThink) Considering the cost of attracting new customers ­– one estimate is seven times more than keeping existing ones – many companies would do better to focus on retaining their engaged enrollees. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.

Customer Service 12

Customer Service Customer Retention Manufacturing Business Growth 12

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. NPS is a metric used to assess customer loyalty.

Sales 98

Sales Non-Profits B2C CRM 98