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Customer Experience Governance: Do This, Not That

ClearAction

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Just what is it, anyway?

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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

Supplier Management establishes standards for qualifying as a supplier, conducts audits of product at the supplier factory or upon receipt, conducts business management and financial viability audits, provides certification levels to qualifying suppliers, and so forth. Using B2B VoC to Transform Customer Experience.

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