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B2B Customer Experience Governance

ClearAction

Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities. Silo Focus for B2B CXM Governance 2. Position your CXM core team as facilitators. Make these managers your allies in your enterprise’s CX excellence quest.

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Assessment for Almost-Automatic CX Excellence

ClearAction

Great news: it is less expensive than what you are doing now in CXM. While technologies and data management can improve consistency and minimize many issues, you still depend upon people to set parameters, inputs and outputs. In fact, technology deployment requires full-time management. Learn More.

CXM 71
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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Voice of Customer Maturity: Ultimate Guide

ClearAction

VoC Maturity Essentials – VoC Collaborators – VoC Transformers 3. Despite this significant investment of energy and resources, VoC today might be rated between 3-6 on a 10-point scale for each of the 3 maturity criteria listed above. Clearly, it’s not yet enjoyably easy for customers to participate in VoC.

VOC 62
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CCXP Exam Joys, Struggles & Rewards

ClearAction

The CCXP exam has 100 multiple choice questions that are easier to answer when you have spent a few years in your career managing 5 areas: CX Strategy, Improvement & Design, Culture & Accountability, VoC & Intelligence, and Metrics & Analytics. This body of knowledge is universal to any organization type. CCXP Struggles.

VOC 62
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How to Develop and Implement a Customer Experience Strategy

Lumoa

CXM (Customer Experience Management) focuses on using strategic methods for influencing the customer experience positively. The ability to deliver happens in the interaction between people and the smart use of technology. The Benefits of a Customer Experience Strategy CX is indispensable to compete and grow profitably in the market.

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. Just 34% say their VoC program is “good” or “very good” at making changes to the business based on VoC insights.

VOC 71