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What is a customer data platform?

Intercom, Inc.

A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform? To understand the purpose of a customer data platform, it helps to look at some third-party definitions. .

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The Future of Customer Communication Is Messaging. Here’s What the Data Says.

Execs In The Know

Kustomer went out and surveyed over 3,000 global consumers to understand what changes are occurring in the customer experience landscape. According to a study conducted by The University of California at Irvine, people check their mobile devices once every 43 seconds — totaling 600 times over the typical eight-hour workday.

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10 Best Practices for Effective Customer Data Management

Aquire

There are other considerations to be aware of as well — the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR), for example. Implementing the right technology is integral to successful CDM. The right technology is also a must to ensure your business is on top of your customer data management.

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

Another of the growing customer service technology trends has seen a rise in chatbots and automation. Thanks to improvements in AI and automation technologies, chatbots can now handle as much as 80% of customer needs. How to improve customer service. Features include ticket automation and custom dashboards.

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Unlocking the Potential of AI to Increase Customer Retention

SugarCRM

Fortunately, 91 % of sales and marketing leaders plan to increase their deployment of AI-based technology to improve existing processes over the next two years. Successfully implementing AI can lead to better customer experiences, more personalized engagement, improved accuracy of forecast predictions, and better decision-making.

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A Complete Guide to Omnichannel Customer Service

Comm100

With access to a unified inbox, agents can understand how each customer interaction fits into that customer’s history. This can be even further improved with the integration of a CRM like Salesforce or other business systems, offering even more information to agents. Microsoft Dynamics 365 CRM. Customer support.

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CX strategist Lynn Hunsaker on putting the customer at the heart of innovation

Intercom

With all this focus on cutting-edge technologies and product innovation, are we embracing the customer experience as a major value-driver, or are we treating it as an afterthought? Lynn is the Chief Customer Officer of CX consultancy ClearAction. And that’s always intrigued Lynn Hunsaker.