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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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What is CEM Software?

Confirmit

CEM software – or Customer Experience Management software - refers to the suite of software solutions that help organizations monitor their relationships with their customers, analyze the insights from feedback and other relevant data (e.g. How Does CEM Software Helps your Business? Customer Effort Score.

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article thumbnail

What is CEM Software?

Confirmit

CEM software – or Customer Experience Management software - refers to the suite of software solutions that help organizations monitor their relationships with their customers, analyze the insights from feedback and other relevant data (e.g. How Does CEM Software Helps your Business? Customer Effort Score.

CEM 40
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Voice of the Customer: 5 Steps to Success

Confirmit

Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. What are the Five 5 Steps to a Voice of the Customer Successful Program? Streamline processes.

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Best Practices for Developing a Customer Experience (CX) Strategy

PeopleMetrics

A Voice of the Customer (VoC) program driven by thoughtful and thorough strategic planning will not only help you achieve your customer experience objectives -- it has the power to positively transform your business time and time again. Discover our award-winning Customer Experience (CX) blog: [link].

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3 Ways to Align Customer Experience & Market Research

PeopleMetrics

Customer experience feedback and market research are not the same thing, BUT that doesn’t mean there aren’t parallels. In this session, we review how market research and customer experience feedback are converging and how you can use this convergence to get the most out of the feedback programs you run. sessions: [link].

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How to Optimize Your Survey with SMS & Video Feedback

PeopleMetrics

With texting & video chat being more popular than ever, it’s imperative that your customer feedback program keeps up to date on the way your customers want to speak with you. Discover our award-winning Customer Experience (C X) blog: [link]. In this PeopleMetrics LIVE! Download the chart from this video. ? ? ?.

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