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Setting the Record Straight on CSAT, NPS, and CES

Customer Service Life

Have we lost sight of something when it comes to asking our customers for feedback and gauging what’s truly important in the customer experience? Let’s first look at the three most popular customer survey metrics and how they’re measured and then I’ll share a way to approach the results more holistically.

NPS 106
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Top 10 Employee Feedback Tools in 2024 for a Thriving Workplace

SurveySensum

SurveySensum helps you gather real-time feedback at each stage of the employee journey, enabling you to close the loop and enhance overall employee satisfaction. With pre-built templates , setting up employee surveys is quick and easy. SurveySensum focuses on making feedback actionable by closing the loop.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

After that frustrating experience, I had a newfound appreciation for customers who have to deal with unresponsive customer experience (CX) teams that fail to act on customer feedback! Just like a hapless tourist, customers are eager to share details of their experience.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

This helps to ensure customer satisfaction and builds long-term customer loyalty. Customer Experience Customer Experience refers to how customers perceive their interactions with your company. Therefore, you can never fully determine it.

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7 Survey mistakes that you must avoid

SurveySensum

Closing the loop is the biggest gap in feedback practices today. I’ve just spent 15 minutes filling out your damn survey. So, always focus on providing value to your customers, else they are not coming back! Creating a good customer survey is a prerequisite to getting closer to your customers, in a consensual manner.

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How food packaging giant Tetra Pak combines X- and O-Data

Qualtrics

Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue. Tetra Pak uses O-Data gathered on SAP systems to trigger surveys at certain points in a customer’s journey, and includes questions matched to the customer’s profile.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Handful of inspiring articles on customer centricity: How to empower your organization to improve customer experience , " Building a Customer-Obsessed Operating Model " by Kyle McNabb from Forrester, " Customer Obsession Lessons from Amazon " by Bruce Temkin, " 7 Secrets Of Building A Customer-Centric Company Culture " by Micah Solomon.