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How Customer Listening Assessments Create Better CX

Experience Investigators

Eventually, the results of the assessment should lead to even more specific outcomes, including: Thoughtfully designing where and how to request customer feedback based on their overall journey. Closing the loop with customers in a consistent way. Ensuring feedback requested is tied to actions and outcomes.

CX 131
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Slack’s Kristen Swanson on building the deeply human support experience your customers deserve – and expect

Intercom, Inc.

Kristen Swanson is the Customer Experience Chief of Staff at Slack , the channel-based messaging platform designed to “make work simpler, more pleasant, and more productive.”. In practice, maintaining that level of personal connection with customers at scale requires a strong foundation of technology. Understanding the customer.

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Customer expectations are higher than ever, and this acts as a forcing function, inspiring companies to think about their customers’ entire journey from acquisition to onboarding and support.

CX 218
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience. How a CSAT survey can look like. Image by Retently.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Even before the pandemic, non-customer-facing managers typically saw VoC as something unrelated to their work or revealing issues too big to tackle. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants. This is how customer-centricity is built.

VOC 62
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Top 7 SaaS Customer Satisfaction Surveys to Improve Your Product

SurveySensum

86% of the customers prefer to remain loyal if onboarding and continuous education are provided. A feature satisfaction survey helps you gather feedback from your customers regarding specific features of a product or service. But, make sure to create B2B SaaS onboarding surveys that actually yield results. Not just that.

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Authenticity Matters: Why Should You Stop Gaming the NPS Score

SurveySensum

The Importance of Authentic Customer Feedback Common Tactics Used to Game NPS Shortcomings of NPS Gaming So, How Do You Do It the Right Way? It provides valuable insights into customer satisfaction , loyalty, and areas needing improvement. Involve higher-level management and executives in closing the loop process.

NPS 52