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The Three Stages to Developing a Customer-Centric Culture

CX Accelerator

The House Create an environment in your company where employees are intrinsically motivated to help customers and co-workers alike. As with any construction, getting the foundation right is key to the structural integrity of what you’re trying to build. Stage One, The Gate. In simple, yet specific terms, you must define your culture.

CX 182
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The Three Stages to Developing a Customer-Centric Culture

CX Accelerator

The House Create an environment in your company where employees are intrinsically motivated to help customers and co-workers alike. As with any construction, getting the foundation right is key to the structural integrity of what you’re trying to build. Stage One, The Gate. In simple, yet specific terms, you must define your culture.

CX 182
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Like Just About All of Their Customers… I LOVE Wegmans!!!

Beyond Philosophy

For anyone who appreciates a truly customer-centric organization, one that is invested in its stellar reputation for ongoing trust and value creation, customer experience optimization and building employee ambassadorship, Wegmans is the company to emulate. Michael Lowenstein, Ph.D.,

Retail 97
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The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Intercom, Inc.

And the purpose of working with them closely was to really listen to that feedback, to make sure that we had an active ear to folks that we thought were likely to give us constructive feedback and were the types of organization that we were looking to double down in terms of building more relationships with.”.

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Customer Personas - The What, The Why, and the How

CX Journey

Interviewing and surveying customers are effective methods of learning what drives your target audience and appeals to them. There are more ways to gain customer insights, which I will share in upcoming articles. Constructed for every customer. Based on one “right way.” Drive internal employee alignment.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

There are expectations that every customer brings to an experience. When you meet or exceed them, you often have a happy customer. Do customers have to phone different parts of the organization to get responses? Does an organization view the complete customer? Unfortunately, it can go the other way, too.