CRM Customer Acquisition Finance Innovation 
PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.
ClearAction
MAY 29, 2016
Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Software-as-a-service (SaaS) and other subscription business models were instrumental in Marketing taking on a greater role for customer retention.
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Uniphore
JANUARY 4, 2022
At Uniphore Converse 2022, enterprise executives from CX to Sales will learn the latest innovations in automation, conversational AI and emotion intelligence. Join us as we explore the technology and strategies needed to accelerate key initiatives, improve customer retention and drive revenue growth in today’s enterprise.
Intercom, Inc.
MARCH 29, 2022
Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform. And that is what today is all about: innovation. “We Our level of investment in product and innovation sets us apart”.
Intercom, Inc.
SEPTEMBER 20, 2018
Since that time, I’ve set up and run sales operations teams, done a little bit of marketing ops, and even a little bit of finance at times at about four different companies. None of this is where marketing innovation lies, in my experience. And I joined Intercom about a year ago to build sales operations out here as well.
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