PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

PeopleMetrics

NOVEMBER 1, 2022

What is customer experience in banking? Customer experience encompasses all of the touchpoints a business has with a customer that form the customer’s overall impression and feelings towards that business. Customers enjoy sharing their opinions about a variety of topics these days, banking included.

Customer Experience 62

Customer Experience CX Net Promoter Score Omnichannel 62

SugarCRM

APRIL 28, 2022

Customer acquisition is costly. It makes sense to keep your existing customers happy as the cost of churn is so high. New research from SugarCRM reveals that almost two-thirds (63%) of sales and marketing leaders agree that keeping existing customers is more cost-effective than closing a new deal.

Artificial Intelligence 49

Artificial Intelligence CX Finance Customer Acquisition 49

Intercom, Inc.

MARCH 29, 2022

It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. So if a billing question came in and we needed somebody from finance, they were there. And all the content is personalized towards their goal of saving for a house.

Start-ups 118

Start-ups Innovation Sales NPS 118