Remove CRM Remove Customer Expectations Remove Customer Experience Management Remove Manufacturing
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CEO’s Guide to Growth through Customer Experience Engagement

ClearAction

CEO’s Guide to Growth through Customer Experience Engagement Lynn Hunsaker. Customer experience engagement is a growth strategy. It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships.

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How to Make Customer Experience Strategy Integral to Corporate Strategy

ClearAction

How to Make Customer Experience Strategy Integral to Corporate Strategy. Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of corporate strategy? The money comes from customers. Customer Experience Jenga.

CXM 118
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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Current state mapping helps organizations pinpoint where they are currently failing to meet customer expectations, as well as any areas that could benefit from further optimization. This type of mapping is useful for pinpointing gaps in customer service and uncovering areas of improvement.

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B2B Customer Experience Governance

ClearAction

You may also have sales operations, revenue operations, and marketing operations teams who are committed to efficiency, effectiveness, and silo-smoothing for customers and touch-points. Your CRM (customer relationship management) system is typically used by all of these parties.

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Customer Experience for the Future — Key #5: Momentum Drives Company Growth

ClearAction

Company growth is the ultimate reason for customer experience management, and companies that drive organic growth are more likely to thrive in the future. Momentum is an essential aspect of customer experience strategy and governance. Anticipation of Customer Expectation and Reactions.