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How IoT is Transforming CRM for Manufacturing

SugarCRM

Technology is revolutionizing the way manufacturers run businesses day-to-day in the digital era. The intelligent coupling of IoT and CRM have the ability to help manufacturers elevate customer experiences by enhancing efficiency and heightening visibility. Optimized Customer Experiences. Customers always want to save time.

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Four Manufacturing Trends Driving Sales

SugarCRM

The global manufacturing industry is changing rapidly. Driven by the phenomenal pace of technology and ever-increasing customer expectations, modern manufacturing businesses – from producers through to wholesalers and distributors – have had to adapt to a entirely new set of rules. Continued investment in IoT.

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Building Success: Sales and Customer Engagement Strategies for Manufacturers using CRM

SugarCRM

For enterprises across manufacturing, where sales cycles are complex and customer journeys are long, it is especially critical to develop clear sales and customer engagement strategies to thrive and build long-term success. How can CRMs help manufacturing companies develop cohesive and effective sales and customer engagement strategies?

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. Value creation occurs through Engineering, Manufacturing, and/or Operations.

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B2B Customer Experience Governance

ClearAction

Your CRM (customer relationship management) system is typically used by all of these parties. Predictive analytics managers are collecting customer data and creating algorithms for real-time and what-if scenario right-sizing of information, offers, and solutions. They may have researched customers’ jobs-to-be-done.