Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 60

Customer Retention Customer Loyalty Social Media Education 60

Zendesk

DECEMBER 1, 2021

What are the stages of the customer lifecycle management process? The customer lifecycle can be thought of as an arc that builds from a customer first learning about your company and products toward the final goal: customer loyalty. The customer lifecycle occurs over five stages : Awareness.

CRM 52

CRM Social Media Customer Acquisition Customer Loyalty 52

SugarCRM

SEPTEMBER 14, 2020

Connecting those two is where the magic happens, and once that connection is made, you can rely on it to bring customers back time and time again. When it comes to making the kind of connection that turns customers into recurring customers, CRM (customer relationship management), is key.

CRM 42

CRM Customer Loyalty Social Media Sales 42

Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.” The post When ‘Push’ Marketing Goes Too Far appeared first on.

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

Helpt

AUGUST 25, 2023

Customer Retention: Poor customer experiences due to tech issues can lead to lost sales and declining customer loyalty, creating a long-term revenue drain. While on-shore support comes with a price, the benefits often outweigh the costs, making it a sound investment for long-term customer relationship management.

Gambling 52

Gambling Customer Satisfaction Start-ups Customer Retention 52

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. NPS is a metric used to assess customer loyalty.

Sales 98

Sales Non-Profits B2C CRM 98

Zendesk

AUGUST 1, 2022

So, referral programs have a lower customer acquisition cost (CAC) than most other digital marketing tactics. In turn, some of those customers—brand advocates—will use their social currency to refer others to your company. Choose the right tools to help you manage your referral program. Nurture customer relationships.

Social Media 98

Social Media Start-ups CRM Sales 98