Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.” Another sweepstakes program secured 126,000 registrants.

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Customer relationship management (CRM) systems.

Sales 98

Sales Non-Profits B2C CRM 98

Zendesk

JANUARY 20, 2022

No matter how you feel about cold calling, the fact is, it’s a permanent part of customer acquisition, especially for a fresh company. Don’t focus on making the sale with a cold call: focus on warming up the customer. We say absolutely not—it simply requires the right technique. How to cold call: Cold calling tips.

Sales 52

Sales Social Media CRM Customer Acquisition 52

SixteenVentures

DECEMBER 31, 2019

The Definition of Customer Success. Customer Success Management Defined. Customer Success-driven Growth Defined. How to Develop a Customer Success Strategy. What Customer Success is NOT. True Customer Relationship Management. Evolving Customer Success Catalyst. Functional Support.

Start-ups 136

Start-ups Sales NPS Non-Profits 136