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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

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Why You Should Throw Out Your CRM

Totango

Gather the business intelligence (BI) you need to truly understand the customer experience. Get alerts about important events within the customer’s experience and act on them quickly and easily. Set up automated actions to respond to key events. Receive notifications when customer behavior indicates dissatisfaction.

CRM 90
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Why Cheaping Out on Tech Support is Hurting Your Business

Helpt

Why pay some random person to handle my customers? You strap your boots on and sign up for a cheap VoIP service. The calls start coming slowly, and in the beginning, there isn’t an issue. The two most common approaches are: Handling It In-House Many business owners think, "I'm tech-savvy enough; I can manage this myself!"

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Conversions can refer to sales, but they can also refer to prospects setting up a meeting to discuss pricing. But it can also refer to a non-transactional process, such as a prospect signing up for a company’s emails. But it can also refer to a non-transactional process, such as a prospect signing up for a company’s emails.

Sales 98
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Inbound Vs Outbound Call Center: Do you Know the Difference?

Ameyo Callversations

Typically, agents in outbound call centers work on the customers’ data stored in the software, leading them to make sales and cold calls and spend time helping customers upgrade their services. The primary differentiator between both call centers is how most of the interactions start in the first place. Wrapping Up.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.