Totango

DECEMBER 1, 2020

Not only does customer loyalty equal a higher lifetime value as compared to short-term clientele, but long-term customers boost brand image and are more likely to provide word-of-mouth advertising to their peers. Just as collecting data can let you know when a customer is healthy and active, it can also alert you to alarming patterns.

Net Promoter Score 65

Net Promoter Score Customer Acquisition Education Customer Loyalty 65

Totango

NOVEMBER 7, 2019

In a customer-centered economy, where a lot of revenue growth occurs within the established customer base, churn is a big problem. Customers grow more valuable over time, so you must keep them happy and interested in renewing. When this happens, you’ll need to salvage the relationship, fast.

Net Promoter Score 84

Net Promoter Score NPS Customer Acquisition Start-ups 84

ClearAction

OCTOBER 16, 2019

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

Customer Experience 59

Customer Experience Net Promoter Score Predictive Analytics Customer Acquisition 59

SurveySensum

SEPTEMBER 5, 2023

A positive SaaS experience facilitated by cutting-edge SaaS feedback software leads to satisfied, loyal customers who not only stay but also become your advocates. These satisfied users aka promoters enthusiastically recommend your software to others, driving customer acquisition for your business. It is a lot, right?

Actionable Insights 52

Actionable Insights Customer Experience NPS Net Promoter Score 52

PeopleMetrics

NOVEMBER 1, 2022

What do customers expect from banks? Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.

Customer Experience 62

Customer Experience CX Net Promoter Score Omnichannel 62

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Customer lifetime value (CLV).

Sales 98

Sales Non-Profits B2C CRM 98