Zendesk

SEPTEMBER 23, 2021

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

Customer Acquisition 97

Customer Acquisition CRM Sales Social Media 97

SurveySensum

JULY 13, 2023

At this stage, it’s all about fostering a genuine connection with your customer. By prioritizing their needs and delivering exceptional experiences, you strengthen the bond and create a foundation for long-term customer relationships. Touchpoints Customer referrals, online reviews, and social media shares.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

At this stage, it’s all about fostering a genuine connection with your customer. By prioritizing their needs and delivering exceptional experiences, you strengthen the bond and create a foundation for long-term customer relationships. Touchpoints Customer referrals, online reviews, and social media shares.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Social selling. Sales script. Soft sell.

Sales 98

Sales Non-Profits B2C CRM 98

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 60

Customer Retention Customer Loyalty Social Media Education 60

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. According to experts, about 50% of your customers churn naturally every five years.

Customer Acquisition 83

Customer Acquisition Customer Retention Machine Learning Social Media 83

Qualtrics

OCTOBER 28, 2020

Use this simple plan to turn your siloed customer data and insights into valuable actions that help grow your business and brand equity. We all need to listen to our customers. Marketing, IT and Customer Experience (CX) teams may already do this by collecting customer data from social media , surveys , website and sales transactions.

Social Media 34

Social Media Sentiment Analysis Close the Loop Engineering 34