PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

PeopleMetrics

FEBRUARY 26, 2018

You need to be continually tapped into feedback along critical touchpoints throughout the customer journey. You must confirm that you have heard your customers’ feedback and, if constructive, assure them that you are using their feedback to enhance your quality of service and ultimately, the overall customer experience.

NPS 96

NPS Net Promoter Score B2B CRM 96

Qualtrics

JULY 18, 2019

In closing the loop, you let the customer know they’ve been heard. You communicate the action you’ve taken based on their feedback, or the resolution you’re planning. Perhaps you share customer feedback internally now among your colleagues and managers. But closing the loop with customers is different.

Close the Loop 49

Close the Loop Government Customer Feedback Construction 49

PeopleMetrics

MAY 16, 2018

A faster and cheaper alternative that offers enduring value is to invite your customers to audit your quality system for themselves utilizing Customer Experience Management (CEM) software – a robust platform to create, distribute and analyze surveys yourself. Identify your customers’ unmet needs.

Customer Satisfaction 48

Customer Satisfaction CEM Customer Experience Finance 48