ClearAction

OCTOBER 25, 2022

What’s the point of customer experience management, ultimately? To maximize value to customers, employees, partners, and investors. How can customer experience management achieve this? In fact, technology deployment requires full-time management. How is value maximized? Learn More.

CXM 71

CXM CX Sports Customer Experience Management 71

ClearAction

JANUARY 6, 2021

Another interesting thing about this list of obvious CX excellence needs is it’s not necessarily in the average customer experience manager’s scope of control or influence. Similar disagreement would occur with the idea that your employee experience equals HR’s resolution of your complaints.

Customer Experience 77

Customer Experience Net Promoter Score VOC Key Driver Analysis 77

ClearAction

AUGUST 16, 2016

This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Robust processes and tools are necessary for strategic action on VoC data. When I was at Applied Materials we had a well-oiled machine in our VoC actioning. Let’s talk about those wheels.

CXM 67

CXM Customer Experience VOC Sports 67

ClearAction

APRIL 3, 2015

Traditional HR roles – hiring, development, recognition — can be of greater value to the company when they are managed within the context of the company’s CX goals. You must have alignment between your actual candidate experience and your desired customer experience. Customers First, or Employees First ?

Customer Experience 121

Customer Experience VOE Scorecard Government 121

ClearAction

OCTOBER 1, 2018

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. Ironically, in our quest to improve customers’ end-to-end journey with our brands we’re introducing numerous CXM silos.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63